The mobile application market is growing significantly. Thus, mobile app marketing strategies are getting more and more competitive. To guarantee the visibility of applications in such a competitive industry, mobile application creators need to put in the extra effort in developing and marketing their apps. In order to create a successful mobile app, you should cover every aspect of the mobile app development process.
Come up with an idea.
If you’ve already come up with an application idea, you can skip to the second step. If you’re still short on ideas, read on. You can’t create an application without an initial idea of what your app is all about.
To establish an idea, all you need to consider are problems and how to solve them. Fortunately, you can pinpoint common issues anywhere! If you think about it, inventors made every service and product you use to solve a problem.
Identify and clarify details.
To make a successful mobile application and ensure your mobile app development progresses without a hitch, you need to be clear about or identify the following:
- Target users. It is a never-changing rule to develop an application with the target users in mind. Establishing a clear-cut vision of the target group improves your chances of successfully creating a mobile application.
- Supported devices and mobile platforms. You should choose specific devices and mobile platforms while considering required peripherals, hardware performance, battery life, and operating speed.
- Revenue model. There are various models of creating profit from mobile apps. The most common models are pay per download, paid applications, advertisements, subscription, in-app, or separate app freemiums. Nonetheless, the income approach you use should match your application’s nature.
A mobile app creator must draw in users and encourage them to spend money on their different aspects. In this step, you likewise need to consider your funds, like how much cash you will invest in your application’s development, advertising, and eventual launch.
Design your application.
The designer for your user experience (UX) is the one who builds the interaction between your app’s design elements. Meanwhile, your designer for the application’s user interface (UI) puts together the app’s look and feel. You’ll get your app’s visual directions and blueprints during the design stage. You will need to inform your developers regarding the final product you want and how interaction should flow, move, and feel.
Depending on your app budget and project scope, you or your team can either finish the design stage in one afternoon or a couple of days. Make sure to make your design unique by experimenting with the application screen’s navigation layout, buttons, and different visual components.
The more your app stands out, the higher your UX’s odds of being unique and memorable. Application designing will ultimately be a multi-step process of various design reviews and changes. Nonetheless, your outcomes should be definite visual directions that can give you an abstraction of the end product.
The development stage covers the coding and actual realization of your application. The development stage incorporates different steps such as developing various aspects of the code, solidifying the development environment, initial testing, and applying that users can install and try out.
A standard mobile application development project entails developing your app’s code and configuring the development environment for three sections:
- the server/back-end technology
- the mobile front-end
- the APIs
You can develop your app yourself if you have the necessary skills and knowledge. But if not, it is better to hire an app development company.
Create a mockup and prototype of your application.
High-fidelity designs, or mockups, are your application’s final visual design renderings. You can make a mockup by incorporating your style guide into your app’s wireframes. As your application’s design starts to finalize, anticipate various modifications to its aesthetics, build, and workflow. The most mainstream tool for making high-fidelity mockups is Adobe Photoshop.
While mockups showcase your mobile application’s functionality through static designs, you can transform these into click-through prototypes with various tools. Prototypes are very useful for replicating the user experience and the workflow you expect from the end product.
Although prototype development can be time-consuming, your efforts are certainly worth it, for prototypes allow you to test the early stages of your application’s functionality and design. Frequently, prototypes help identify crucial modifications to the application’s current functionality or design.
A prototype is exceptionally useful, particularly when you are still to thoroughly layout an application’s functional aspects or you need to run through the application’s functionality through a focus group.
Start beta testing.
Non-developers or even individuals who are not part of your application’s primary developers should be the ones to test your mobile app. Having people who are not heavily involved in your app’s development try out the app will guarantee more unbiased testing feedback. Numerous test types need to happen during each run, such as:
- Functional Testing
- User Acceptance Testing
- Usability Testing
- Device-Specific Testing
- Performance Testing
- Regression Testing
- Fit and Finish Testing
As you find issues during this stage, reassign the developers’ work to resolve them and check it off their list. After you complete the testing stage and finish every revision, review your app.
Launch the app.
Your official launch date needs to showcase the peak of your application marketing efforts so far. It’s the best possible time to stir up a buzz with promotion articles and write-ups by influential journalists and bloggers. It is also time to reel in all the individuals who know about your application before the official launch.
Promote your application launch on all of your social media platforms. The goal is to generate positive ratings and downloads and build good momentum. Do not instantly relax after you launch your application. You still need to work to keep your new and future users hooked with your app.
Upgrade your application.
As users download and use your mobile app, expect that tons of feedback will come back to your team. The data you collect is not only for show, but they will work as a basis for future versions of the application and its upcoming upgrades. Your mobile application will require new technological updates and features to keep up with user demand. Remember that a timely fix or update is incredibly effective in making your users stay.
Application development is a multi-step and continuous process that will continue long after its initial release. Although developing an app is no easy feat, with sufficient resources and the right plan and approach, you can successfully build your application into a well-known and valuable tool for many users.
Whether he’s researching the latest mobile hardware specifics or diving deep into the world of software development technologies, Zachary loves to stay in the know. His talent at simplifying and explaining complex technological concepts makes his blog posts easy to read but very informative. Few people are as enthusiastic about mobile technology as he is, and he’s always ready to analyze a new trend.