6 Types of videos for social media platforms

Videos are highly evolving marketing campaigns. It is naturally engaging the audience and helping businesses to promote their products/services. Around 90% of the marketers are creating videos to increase their brand awareness and take their marketing to the next level. 

According to the research, it is found that 58% of people go through a social media page before actually visiting a brand’s website. What this actually shows is how important your social media platform is for your business. 

To make your social media platform highly engaging, organizations publish different types of videos. Are you also planning to boost your website visibility through social media videos but don’t know which video to opt for?

Need not worry! Here are the top 6 video types that can be published on social media. Now, without any further ado, let’s jump straight in. 

6 Types of videos for social media marketing 

Explainer Videos

An animated explainer video is one of the most powerful marketing tools that help businesses to boost engagement and conversions. An animated explainer video for social media allows you to explain complex concepts in creative and innovative ways. 

In just 30-60 seconds, you can express your ideas with an impressive animated video. Expressing your business on social media through explainer videos will not only make your brand stand out from the rest but also help in grabbing more visitors to your site. If you are unfamiliar with the creation of explainer videos, you can hire the best explainer video company


Another video type that can help you engage more audience is informative interviews or Q&A. You can ask your clients, team members, customers, etc., to ask the burning questions so that it becomes easy to engage the visitors. 

To make this video highly informative for social media, I would recommend you prepare some excellent questions in advance so that you can easily showcase your thoughts on social media through videos. Also, try to record these videos in advance so that you can showcase your ideas in such a way that they highly appeal to the audience. 

Product Video

A product video is another video style that you can consider to boost your social media. According to the research, it is found that 78% of the people are influenced by the brand’s social media posts and make the decision to purchase the product/service. 

Say if you are planning to highlight your product or service on a social media platform, then you can consider creating a product video. You need to clearly understand that a social media post is more authentic than a paid ad. So, start encouraging people to avail your product or service through impressive product videos.


People get more excited about the content that includes the sneak peek behind the curtain. Say if you post a video on social media which includes the content related to your company’s culture highlights, then probably, the amount of traffic you will receive will be more than normal videos. 

This type of video will not only grab the audience’s interest but also build trust. Always keep in mind that once you are able to build a connection with your audience, then it will not be difficult for you to boost your business growth. 

So, whenever you are creating something or working on a particular project, then you can probably record short videos so that it can outperform on social media. 

Promotional videos

If you want to engage visitors on social media platforms, then you can also create promotional videos. With the help of promotional videos, you can focus on the benefits of the product or service that you actually want to promote. 

Whenever you create a promotional video for your business, then make sure it is short, funny, and effective. You can always add music to your video to make the content more creative. Try not to exceed making this video more than 90 seconds. 

Read more- How much promotional video cost to make?

Event Videos 

Last but not least, the video type that can take your social media platform to the next level is event video. 

Are you planning to host a small event or just enjoyed a community event in the last few days? If yes, then have you utilized the content to boost your branding? If not, then you are missing a huge thing because event videos can do wonder’s on social media platforms.

Event videos will not only provide you the opportunity to thank people but also increase the attendance of the people. Thus, start adding value to your event by promoting event videos. 

In a Nutshell

Nowadays, the probability of video usage on social media is way more than other types of content. Due to which it is becoming very challenging to catch the audience’s attention. But if you use the right video type on the right channel, then you can easily see good results, which will further boost your revenue. 

Hopefully, the above list of video styles will help you understand which one is best used for your brand. So, what are you looking for? 

Get ready to create one and see tremendous results from your social media. 

Happy video creation! 

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