You’d have heard about a mobile-friendly website but what about Mobile application?
If you don’t use an app for your business in this digital world, then you are absolutely missing out.
In this technology-laden faster world, everybody needs things in an instant. Going to a website, purchasing a thing might consume more time. But if you have a dedicated application for a particular business, it will probably save their time. Hence, an app comes up with a fast but user-friendly interface that helps your clients make a quick purchase. In today’s time, almost everyone carries with him a smartphone. So to target smart users, you need to develop an android app.
With the arrival of android app development, marketing your products becomes easier.
This article will help you give you 6 reasons why you need a mobile application.
Why do Apps have managed to Surpass Websites?
Apps are actually becoming more important than your website. To most people, that statement sounds well unbelievable but it’s true and here’s why?
For the first time in history, smartphone sales overtake PC sales. That means people are cutting loose from their desktops and going mobile. Global usage of smartphones and tablets has been spreading faster than any technology in history. They’ve become household items at a rate that puts the telephone home computers, even television to shame.
Forrester expects to see over 1 billion smartphones in the hands of consumers by 2016. Today people are actually spending more of their time in apps than browsing the web.
Smartphone applications, thanks to their usability and efficiency, are winning users’ approvals. They help people get rid of memorising long URLs, usernames and passwords typing multiple times.
In addition, apps open more quickly than websites and provide you with excellent security than Mobile application.
Perfect Direct Marketing Channel
With the help of mobile applications, you can engage a large number of people by giving them a personalised experience based on their interests. Apps enable you to understand your users’ input, their preferences upon downloading. You can get more comprehensive details like location, user’s browsing behaviour that will help you to create content to appeal to your users. They will take more interest in your product or what you are offering. No matter where they reside, you still can market your product through an app.
Furthermore, Mobile application present a more reliable communication channel through push notifications. Despite giving users unnecessary or irrelevant details with untargeted ads, you should notify them through exclusive deals based on their preferences. So, it’s clear that apps will have a higher success rate when it comes to marketing your products than websites.
Apps Help Users to Stay Loyal With Your Brand
Mobile app approachability is far better than mobile sites. Apps provide full accessibility to users. Through the app, they can easily access your products. According to a report, app users are more likely to return to your store for purchase.
Therefore, apps allow you to improve users’ retention.
Moreover, apps also aid you to filter out customers with no interest in your business.
When a user downloads an app, he has an intention of purchasing your product. So you should give people maximum user experience to win their hearts.
Apps Improve Your Conversion Rate
The conversion rate solely depends on the business platform’s usability, approachability and productivity. A conversion is deemed victorious if consumers make a purchase and are done with the buying cycle. The dilemma is, most buyers exit the cycle after facing any trouble while in the transaction mode.
By satisfying all the consumer requirements, mobile apps better drive shoppers into completing their buying cycle than mobile sites. One of the reports suggests that apps have three times higher conversion rates as opposed to mobile websites. The evidence that they also grow your brand’s visibility more than quadruple is another great reward you shouldn’t take casually.
Lower Cart Abandonment Rate
Getting a mediocre rate of 69.57%, cart abandonment is one of eCommerce’s greatest villains to date. One of the portions that make shoppers leave their buying process is the complex checkout interface. According to statistics, in the USA alone, 23% of visitors see this idea as annoying enough that they prefer not to make a purchase.
While other circumstances influence cart abandonment rates, Mobile application personalized settings can resolve the complicated checkout process problem. Mobile apps have a 20% cart exit rate, which is five times lower on desktop or Mobile application.
With personalized perspectives and simple navigation that reduces disturbances, consumers can develop their buying without any hurdle.
Lower Response Time
Users are likely to make a purchase through a mobile device if the eCommerce application has a lower page load time. While both applications and mobile sites attach to servers, but apps have less data to consume due to their uncomplicated design which happens in quicker load time.
To further reduce the page load time, apps permit people to customize their favoured content. As a result, apps can recover only the data that cater to a user’s inclinations rather than the whole package like websites do.
Third-Party Apps Integrations
Another benefit of owning a Mobile application is the software’s engagement with the smartphone device’s built-in functions. Gadgets like GPS, camera, and microphone permit you to improve the app’s usability, grow customer engagement, and enhance and simplify navigation.
Moreover, you can take the help of social media integration to expedite entrance to your app. Not only that, but you can also make them part of your marketing plan to grow brand perception and create the content to shopper liking. In short, apps are free for collaboration with other features to make an excellent user experience.
Mobile application contain great prospects for an eCommerce business increase. Apart from remunerating a mobile site’s downsides, apps provide great usability, approachability, and performance for higher conversion rates. We believe this article assists you to learn the significance of owning a Mobile application for eCommerce and sets you on the right path to promote your business.