5 PROMOTIONAL WAYS TO INCREASE TRAFFIC ON YOUR SITE

How do I bring traffic to my website? It is a question that every entrepreneur asks at some point in their life. We all are well aware of the fact that your website is a digital storefront of your business. Infinite marketing strategies and tactics can overwhelm anyone in the start. However, you do not have to get stressed out for that part. No doubt that SEO is difficult yet essential to rank your website. But it would help if you tried other means of bringing traffic and unique visitors to your website.

Bringing traffic to the website is crucial to rank it on the search engines. Every business strives to maintain its digital presence and rank better and attract leads. Moreover, this traffic also gives insights into your marketing strategies. With these insights, you can easily modify your marketing strategies to generate more leads and increase conversions. Along with the traffic, you will also have to make sure that it comes with your website’s engagement. Many websites have monthly traffic, but they could not rank on the search engines because of substantial bounce rates. In this case, having an optimized website for responsiveness and conversion can help you achieve both traffic and engagement. With that said, let’s discuss five promotional ways to increase traffic on your site.

  • WRITE GUEST POSTS

Guest blogging is an efficient approach to increase traffic on your site. Writing and publishing content on the high authoritative websites can bring in unique traffic and maximize engagement. Many people think that guest blogging no longer works for bringing promotional traffic. However, guest posts are the prime aspects of SEO in the digital marketing world. If you are struggling with your website’s SEO, then guest blogging can make the process a lot easier.

You will have to write unique and quality content in guest posts and publish them on a third-party website. The main benefit of writing guest posts is that you can tap into their website traffic and draw them towards yours. Moreover, search engines also recognize the guest posts strategy and rank your website on top results.  

  • PROMOTING CONTENT ON SOCIAL MEDIA

Social media is one of the top platforms to bring traffic to your website. Gone are the days when social media was the platform to connect with your family and friends. Many marketers scratch their heads on why some of their content marketing is not performing well and bringing in traffic. What they are not realizing is social media’s power of influence. No matter how well-written and established your content is, it will always require promotion on social media. 

You will need to promote your content on relevant online communities. You can find these communities around Facebook, Instagram, Reddit, and Quora. Writing unique and intriguing headlines for the blog posts can help you bring daily engaging traffic to the website. For that instance, start leveraging social media’s power to influence your audience and draw them towards the sales funnel.

Tip – You can add some social media count at start to look big by adding some Instagram followers and Facebook like.

  • COLLABORATING WITH OTHER BRANDS 

Most non-competing brands have a similar audience. You can collaborate with these brands to tap and share the unique traffic to both websites. This cross-promote strategy is more effective as it increases the potential audience by leading them towards your website. During this collaboration, you need to post unique and engaging content on social media and forums to promote your website.

We are now living in the influencer-driven world. It means that customers now trust influencers and brands rather than a new business. They will look up the niche-specific influencers and only follow them for all kinds of content. In this case, combining your marketing force with authoritative brands can give you a significant traffic push on your site.

  • UTILIZE EMAIL MARKETING

Content marketing and collaborative promotion is one thing, while email marketing is another prominent strategy to drive traffic to your site. With the year 2020 coming to its end, email marketing still has its worth in the digital marketing world. This strategy involves sending regular and quality emails to the targeted audience. It is a simple and straightforward approach to target your audience globally. However, you will need to research your audience and create a lead magnet ahead of the email marketing strategies. Without the lead list, you can never market your services to the audience since all of your emails will be thrown to spam.

Moreover, email marketing has proven to be a low-cost strategy to bring traffic to your site. On the other side, you do not have to start sending 50-60 emails in a week. The right email frequency is crucial to attracting the audience to your site. As per the professional’s recommendation, one email per week is the best approach to keep your audience engaged with your website. 

  • CREATE FREE WEBINARS

Now that we know the prime advantages of utilizing email marketing creating free webinars can also drive your website traffic. With the pandemic situation going around the world, most traffic on the internet always seeks opportunities to learn and engage with professionals. You can leverage the latest trend of webinars to drive the newest traffic every day. Webinars provide opportunities to offer unique content to your audience. All you need to do is to create niche-specific webinars and publish them on your website. Promoting them on social media and internet forums can kick start your traffic strategies.

FINAL WORDS

You are not alone in the struggle to boost traffic on your website. According to research, more than 61% of marketers face challenges to find their target audience and attract them to their site. However, we have done the half part of telling you what to do. Implementing these promotional strategies can ensure to bring unique visitors to your website daily. 

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