10 things to know before Hiring an SEO Company

  1. What is your idealogy of approaching SEO to deliver results?

There are three major facets of SEO, and not all companies have all three of them. For instance, some companies will only focus on keyword use, which is only a component of SEO. While other companies understand that it is critical to know where the user is coming from and build links in order to deliver high rankings.

 

Technical SEO: Will be more concerned with getting content to rank on a page. This involves the following: Optimizing the HTML using meta tags and headings.  Improving page load times.

 

User experience (UX): UX is really knowing how the target user will interact with a page or site. Companies that have a strong UX focus will be able to analyze a website and locate any areas of improvement, such as navigation, usability, etc.

 

Off-page SEO: Off-page SEO is all about getting key inbound links. It is the connection between your site, its content, and other relevant, authoritative websites. Companies that are interested in off-page SEO will also examine their competitors’ websites to learn what they may be doing to enhance their visibility.

 

  1. How will you adapt that strategy to our brand/business/niche?

A good SEO company will be able to understand as much information about your business as possible so that they can create a strategy specifically aimed at your unique needs and goals. For instance, if you are looking to become the largest supplier in your area of business, they will have the necessary knowledge to develop a plan that utilizes all the relevant tactics available.

 

  1. What metrics define “success” for you?

There are many examples of statistics that can be used to determine success. For instance, it is important to know the number of visitors you receive in a given time, the amount of revenue you generate from your stock purchases, and how well your website ranks on search engines. Legitimate Digital Marketing Company

will be able to provide you with statistics to show their performance.

 

  1. How long will it be until we can expect to see SEO results?

It will depend on the goals you set for yourself, but if you are looking to improve your brand’s visibility in a short amount of time, you might want to take a look at SEO packages that offer  “instant results.” This refers to a situation in which the company is able to begin delivering results right away.

Effective SEO takes time, though. So, if you are looking to add a new page or launch a new service, it will likely take between 3-6 months to see any results.

  1. How do you approach mobile?

Companies who want to achieve their SEO goals on mobile devices will need to understand how the operating systems and the way in which they interact with the web, then create a plan that addresses that. This would also include developing websites specifically designed for mobile devices.

 

  1. How should SEO be incorporated into an overall marketing strategy?

Your SEO professional should be able to incorporate your company’s marketing strategy so that these strategies are in sync with one another. For instance, if you are running a promotional campaign for your website, they should be able to leverage that to create more visibility and increase the number of people who visit your site.

 

  1. How do you conduct keyword research?

A good SEO expert understands how to conduct thorough keyword research and how it should be used. For instance, they will have a thorough understanding of the characteristics of each search query so that their strategies can create content that is specific to this type of search.

 

  1. How do you develop your website content for SEO?

One of the best ways for a company to make sure its website is in line with the latest tips and advice from SEO experts is to incorporate quality, relevant content. SEO experts will help you create the right type of content that will boost your visibility and help you achieve your goals.

 

  1. What is the difference between on-page and off-page SEO?

On-page search optimization refers to everything that happens on your website, such as creating relevant meta titles and descriptions for pages, as well as implementing keywords throughout the pages on your site. Off-page optimization refers to the links you acquire from outside sites that direct users to your website.

 

  1. How do you approach link-building and influencer marketing?

A company with expertise in SEO and link-building will be able to use all of the marketing strategies available to them when working with influencers. For instance, if you are looking to promote a giveaway, the company can take advantage of that to have their content shared on other sites, thereby increasing their reach.

Modern link-building strategies have gone beyond the blogging world to include social, web 2.0s, forums, videos, and many other forms of content.

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